Senior Director, paid media

I am a Senior Director of Paid Media at global B2B marketing agency Walker Sands based in Chicago, Boston & Seattle. I co-lead a team of 16 and directly manage a team of eight digital marketers.

A few things I do:

  • Develop and lead several clients’ cross-channel, paid media strategies in line with client business
    objectives and goals, by collaborating with key account stakeholders internally and externally.

  • Manage relationships with enterprise clients, serving as main contact with their internal decision makers from director to C-suite.

  • Manage a large team of direct reports that are leading several accounts and managing other employees.

  • Oversee all paid client accounts & guide the team to handle challenges and obstacles as needed.

  • Sales & business development lead on multi-million dollar pitches. Put together team, strategy, scope, pricing, and pitch decks, as well as present to prospective key stakeholders. Handle negotiations and coordinate sales pitches through to closed-won.

  • Lead the creation and implementation of new or updated processes for paid media division.

  • Identify & lead staffing and resource planning for client accounts and new business.

  • Ensure division is profitable via team, client, revenue, and effieciency management.

  • Serve on the leadership team for the Demand Generation department representing the paid media division team. Support department initiatives, coordination between divisions, and overall growth.

Notably within this role, I supported the acquisition of KoMarketing (former employer) and integration into Walker Sands. Helped build the integrated team through people and change management, process evaluation and implementation, and executing on integrated paid media programs.

writer

I make sense of the world via writing and sharing with others. I hope to reach those going through similar challenges to offer insight and hope to help us all grow together.

I am a published writer on a multitude of publications, but as of now I write more for me (and my small following that I love & appreciate immensely!).

Ballet teacher

Curve ball, right?

My first passion & love in life was ballet, and I am honored to bring my knowledge from extensive training to others today. I feel strongly that having a strong foundation in ballet is key to being successful in many forms of modern-day / commercial dance styles.

Growing up I spent my summers training with Boston Ballet, Point Park University in Pittsburgh, PA on full scholarship, and Summer Dance Lab in Washington. Thereafter I was a company member with Sierra Nevada Ballet under Rosine Bena (former Prima), and AVA Ballet Theatre.

I’ve been lucky enough to have had the honor of training with esteemed teachers from around the world, and performed the classic roles of Sugar Plum Fair, Snow Queen, Clara, Dew Drop in The Nutcracker, as well as taken the stage for Gisele, Coppelia, Cinderella, and Swan Lake to name a few (the classics are my favorite if you can’t tell!).